Digital Marketing & Analytics Training Courses

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Ogma TechLab Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.

Course Objectives

Our Digital Marketing training method assists them to understand not only digital marketing gimmick but also prepare their thought process to comprehend the industry with the assistance of expert’s trainers. With the growing economy, the nation is getting digitized. All the Multinational Companies and the Indian Companies are gradually moving into digital marketing where they portray their products and services in the digital platform. We welcome you to whole new platform of learning digital marketing in Kolkata. Here you will not only be taught on how to handle and develop on digital marketing and internet marketing strategies but also the skills to become an entrepreneur in this field.

Curriculum

Section 1 SEO Concepts

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    What is SEO

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    Introduction to SERP

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    What are search engines

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    How search engines work?

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    Major functions of a search engine/h5>

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    What is traffic?

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    Different types of traffic

Section 2 Keyword Research

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    What are keywords?

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    Different types of keywords

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    Broad Keywords

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    Specific Keywords

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    Unique or Branded Keywords

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    Keyword Search Tools –

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    Google keyword tool

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    Picking up a Short list

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    Best Practice

Section 3 On Page Optimization

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    Keyword Density, Proximity & Prominence

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    Page Title Optimization

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    Header Tag Optimization

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    Anchor Text Optimization

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    Image Tag and Footer Optimization

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    Content optimization & planning

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    Understanding your audience for Content planning

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    Content research & editorial calendar setup

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    Adding social media plug-in on web pages

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    Internal linking

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    Meta tags creation

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    Basic HTML knowledge and Code optimization

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    Using Google webmasters tool & site verification

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    Sitemap creation and submission in website & webmasters

Section 4 Off Page Optimization

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    What is page rank?

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    How to increase page rank?

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    What are back links?

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    Types of back links

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    What is link building?

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    Types of link building

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    Do’s and don’ts of link building

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    Link building strategies for your business:

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    Easy Link acquisition techniques

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    Link opportunity prospecting & creating link baits

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    Importance of Content marketing,

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    Content Scaling and social media in link building

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