The Complete Digital Marketing Course

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Become an expert in Digital Marketing certifications training course. You will be a master in Digital Marketing

Complete Digital Marketing Course : Completion Time : 10 weeks

Course Introduction

From finding the best momo joint around you to searching for answers to all your queries, people are more and more reliant on the internet for their day to day activities. Imagine a day without your smart phone and you will understand how the Digital World is seamlessly embedded in our lifestyle. Considering there are more than 57 billion searches carried out on the internet any given day, its understandable why Brands and Companies are investing hugely in Digital Marketing. A common saying goes “If you dont have a digital presence, you are loosing business”.

A comprehensive Digital Marketing startegy can reap wonders for a brand and increase revenue at the same time. Considering Digital Marketing is the future of Marketing, Branding and Communication, Ogma Group has come up with a a well designed course for learners and professionals alike. Learn the basics as well as advanced strategies from Google and Facebook Certified trainers and get a chance to be part of this Digital Revolution.

What is the future of Digital Marketing?

Digital Marketing is the future. Just take a sneak peak into a day of your own life and check the average number of times you ask Google for a query. You will be amazed by the data. Companies and Agencies from around the world including India are investing more and more on Digital Marketing and actively hiring professionals and freshers from various domaines like SEO, Social Media, PPC, etc. Just search for Digital Marketing Jobs in India and get overwhelmed by the results.

Who is this course for?

This course is specially designed for students and professionals alike who keep an interest in Marketing and want to make a future in Digital Marketing. What more, we will assist every student with Google and Facebook Certification exams.

Why Ogma TechLab?

Ogma TechLab is the training division of the Ogma Group of Companies with more than 25 professional courses and more than 5000 happy students in their resume. Your mentor and teacher for the course is Google certified and an experienced professional. Be rest assured to get personalised care and knowledge transfer and also be part of a ‘learn as your work program. We will also assist students to prepare for interviews.

Requirements

  • Access to a computer (Windows, Mac or Linux)
  • Basic knowledge of Internet using

Course Objectives

During this course, our expert Digital Marketing instructors will help you:
  • 1. Master the Search Engine Optimization
  • 2. Understand to promote a brand using digital marketing
  • 3. Master the Concepts Google PPC
  • 4. Learn Social Media Marketing
  • 5. Gain expertise in Digial Advertising

Who should go for this course?

Experienced professionals or Beginners. Anyone who wants to learn Digital Marketing and want to make her/his career in one of the best Marketing field.

Curriculum

Section 1 Introduction

Search Engine Optimisation

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    Introduction

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    Search Engine Mechanism

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    SEO Types and Functions

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    Keyword Research and Analysis

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    On Page Optimisation

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    Off Page Optimisation

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    Design and Architecture

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    Local SEO

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    SEO Tools

Social Media Marketing

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    Introduction

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    Strategy and Planning

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    Channel Management

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    Social Media Tools

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    Measurement and Reporting

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    Social Media Advertising

Content Marketing

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    Introduction

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    Content Marketing Program

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    Content Marketing Playbook

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    Publishing Platforms

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    Measurement & Budget

E-Mail Marketing

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    Introduction

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    Elements of Email

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    E-Mail Service Providers

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    Managing E Mail Lists

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    Deliverability and Measurement

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    E-Mail Automation

Mobile Marketing

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    Introduction

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    Products and Services

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    Promotions and Incentives

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    Marketing Integration

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    Mobile Advertising

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    Analysis and Measurement

PayPerClick Advertising

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    Introduction

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    Search Intent

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    Acccount Hierarchy

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    Targeting Keywords

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    Google Search and Display Network

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    Targetting Audiences

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    The Buying Funnel

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    Google Auction

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    Goal and Result Measurement

Website Conversion Rate Optimisation

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    Introduction

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    Foundations of CR Optimization

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    Customer Psychology

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    Formulating the Message

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    Landing Page Design and Structure

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    Testing and Measurement

Digital Analytics

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    Introduction

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    Programmatic Buying

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    Google Analytics

Digital Advertising

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    Introduction

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    Google Ads

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    Facebook Ads

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    YouTube and Video Advertising

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    Twitter Advertising

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